Post by juwel3020 on Nov 25, 2024 9:03:46 GMT
A few years ago, the figure of the content creator was rather unknown. With the appearance of social networks, amateurs began to emerge who opened these small digital windows to share interesting content. It was more of a hobby, far from being a profession.
But with social media taking on an increasingly important role in our lives, this figure has become more professional, and we can now talk about “content creators.” But what is a content creator really? We can define them as a person sms promotional campaign who is passionate about a certain sector, who shares valuable content on that topic and that is useful or interesting for their audience. And they manage to make that content reach a wide audience through content platforms, such as blogs or social networks, with which we are already so familiar.
Influencer vs. content creator: What’s the difference?
In the current context, with the constant appearance of new terms linked to new technologies, we find ourselves in a universe of concepts that are intertwined with each other. This is what happens, for example, with the terms “influencer” and “content creator”. What differentiates one from the other? We can see it this way: unlike influencers, content creators tend to share less content related to their day-to-day life. They are more focused on creating content that educates, guides or inspires their audience, on the specific topic they focus on.
How to be a content creator?
Whether out of sheer curiosity, or because at some point you have considered becoming one of them, you may have asked yourself this question: How can I be a content creator? The truth is that it requires a lot of perseverance and knowledge about a subject area , and there is no magic recipe to become a successful content creator. However, although there is no secret to making content creation a profession, we can highlight some tips:
Become an expert in a subject that you are passionate about and that you master.
Learn how to edit photos and videos.
Create a content strategy : Think about topics within your area of expertise, the types of formats you'll create, and the voice and style you want to give to the content you'll share.
Create positive content : content that provides value to your audience, that helps people resolve their doubts about that specific area. It can even be educational content aimed primarily at teaching.
Analyze your results and compare performance based on the type of content you created. This will help you discern the type of content that is being best received.
Adjust your strategy , recreate content, and continue to track the performance you're getting.
How to be a content creator
The professionalization of the content creator
How to grow your community?
The secret is in the content. Content is what will allow you to reach an ever-growing audience. Therefore, it has to be original , interesting, different, useful content for the community and that provides value to it.
And although we don't have a magic wand to make the community grow, another aspect that has also proven to be a key point is the "humanization" of communication between the content creator and his audience. That is, showing closeness to create a bond with the community that you are building day by day. And linked to this closeness, it is also important that we carry out active listening. Not only to adapt our content, but also to listen to doubts or questions from followers and be able to respond.
How to monetize your account?
There are several ways to monetize an account. Probably the most popular and most profitable for content creators is collaboration with brands . These collaborations should ideally be linked to your area of expertise, and they should be brands whose values fit with the essence of your content. Because if that happens, it will probably be a type of content that, despite being promotional, will be better received by your audience.
Beyond brand collaborations, we can also highlight other ways to monetize your account, such as:
Create your own training : online workshops, masterclasses, downloadable ebooks…
Conduct consultancies : Depending on the type of area of specialization, you could also offer customized consultancies.
Sell subscriptions to exclusive content – for example, through memberships to access a community.
Create your own product – Perhaps you can build a brand from which products can be created.
The content creator and the dark side of social media
What are the psychological dangers of creating content on social media?
The truth is that excessive use of social media can absorb us, making us stop focusing on ourselves and focus on others. The consequences of addiction to this digital dopamine can lead to stress and anxiety disorders that can cause disruptions in our daily lives.
How can we protect ourselves?
One of the most obvious pieces of advice, but perhaps one of the most useful, is to use social media in a more conscious way. And what does it mean to use them in this way? On the one hand, being aware of the time we spend on these platforms each day and, on the other hand, being aware of the type of content we are consuming. In the age of hyperconnectivity, with an oversaturation of information, it is important to know who we follow and what they provide us with. Because the essential thing is that this content adds to our daily life, and does not detract from it.
Have you ever considered being a content creator?
Maybe you've thought about it at some point. And maybe you've also asked yourself this question: What should I study to be one? The truth is that being a content creator requires skills and knowledge that fall into areas such as marketing, communication, photography, video editing... and also storytelling . The latter, despite being a relatively new concept, is key to building the stories we want to tell. And in that field, Eserp has an innovative training: the Master in Design Thinking and Transmedia Storytelling . Because imagining the most creative stories, knowing how to build them and managing to connect with an audience, can also become a profession.
But with social media taking on an increasingly important role in our lives, this figure has become more professional, and we can now talk about “content creators.” But what is a content creator really? We can define them as a person sms promotional campaign who is passionate about a certain sector, who shares valuable content on that topic and that is useful or interesting for their audience. And they manage to make that content reach a wide audience through content platforms, such as blogs or social networks, with which we are already so familiar.
Influencer vs. content creator: What’s the difference?
In the current context, with the constant appearance of new terms linked to new technologies, we find ourselves in a universe of concepts that are intertwined with each other. This is what happens, for example, with the terms “influencer” and “content creator”. What differentiates one from the other? We can see it this way: unlike influencers, content creators tend to share less content related to their day-to-day life. They are more focused on creating content that educates, guides or inspires their audience, on the specific topic they focus on.
How to be a content creator?
Whether out of sheer curiosity, or because at some point you have considered becoming one of them, you may have asked yourself this question: How can I be a content creator? The truth is that it requires a lot of perseverance and knowledge about a subject area , and there is no magic recipe to become a successful content creator. However, although there is no secret to making content creation a profession, we can highlight some tips:
Become an expert in a subject that you are passionate about and that you master.
Learn how to edit photos and videos.
Create a content strategy : Think about topics within your area of expertise, the types of formats you'll create, and the voice and style you want to give to the content you'll share.
Create positive content : content that provides value to your audience, that helps people resolve their doubts about that specific area. It can even be educational content aimed primarily at teaching.
Analyze your results and compare performance based on the type of content you created. This will help you discern the type of content that is being best received.
Adjust your strategy , recreate content, and continue to track the performance you're getting.
How to be a content creator
The professionalization of the content creator
How to grow your community?
The secret is in the content. Content is what will allow you to reach an ever-growing audience. Therefore, it has to be original , interesting, different, useful content for the community and that provides value to it.
And although we don't have a magic wand to make the community grow, another aspect that has also proven to be a key point is the "humanization" of communication between the content creator and his audience. That is, showing closeness to create a bond with the community that you are building day by day. And linked to this closeness, it is also important that we carry out active listening. Not only to adapt our content, but also to listen to doubts or questions from followers and be able to respond.
How to monetize your account?
There are several ways to monetize an account. Probably the most popular and most profitable for content creators is collaboration with brands . These collaborations should ideally be linked to your area of expertise, and they should be brands whose values fit with the essence of your content. Because if that happens, it will probably be a type of content that, despite being promotional, will be better received by your audience.
Beyond brand collaborations, we can also highlight other ways to monetize your account, such as:
Create your own training : online workshops, masterclasses, downloadable ebooks…
Conduct consultancies : Depending on the type of area of specialization, you could also offer customized consultancies.
Sell subscriptions to exclusive content – for example, through memberships to access a community.
Create your own product – Perhaps you can build a brand from which products can be created.
The content creator and the dark side of social media
What are the psychological dangers of creating content on social media?
The truth is that excessive use of social media can absorb us, making us stop focusing on ourselves and focus on others. The consequences of addiction to this digital dopamine can lead to stress and anxiety disorders that can cause disruptions in our daily lives.
How can we protect ourselves?
One of the most obvious pieces of advice, but perhaps one of the most useful, is to use social media in a more conscious way. And what does it mean to use them in this way? On the one hand, being aware of the time we spend on these platforms each day and, on the other hand, being aware of the type of content we are consuming. In the age of hyperconnectivity, with an oversaturation of information, it is important to know who we follow and what they provide us with. Because the essential thing is that this content adds to our daily life, and does not detract from it.
Have you ever considered being a content creator?
Maybe you've thought about it at some point. And maybe you've also asked yourself this question: What should I study to be one? The truth is that being a content creator requires skills and knowledge that fall into areas such as marketing, communication, photography, video editing... and also storytelling . The latter, despite being a relatively new concept, is key to building the stories we want to tell. And in that field, Eserp has an innovative training: the Master in Design Thinking and Transmedia Storytelling . Because imagining the most creative stories, knowing how to build them and managing to connect with an audience, can also become a profession.